1) Post on your website
This seems obvious, but so many people skip it! Make sure that your trailer has a prominent place on your site. Think about putting it next to a buy link or a "sign up for a free chapter" form. And of course, make sure it is not buried on a page with a million other things to look at.
2) Add to your LinkedIn profile
Did you know that you can post videos directly into your LinkedIn profile? Add your book trailer to your summary section or to the description of the book itself in the publication section of your profile.
3) Include in your press release
Do you have a digital media kit? Sending out press releases? Offering your services as a source for media outlets? A professional book trailer can make a huge difference with these contacts. It allows them, in a minute or two, to see what your book is all about and if the trailer is done well, leaves them wanting more. It also shows you are a serious author and have your ducks in a row professionally.
4) Share on social media
This seems obvious too, but if you want people to see the trailer, you have to share it. And not just in one place one time! If you are running a free giveaway of your book - share the trailer. When it is first completed - share the trailer. If people ask for a summary of your book - share the trailer. You get the idea.
Make sure the way you are sharing is appropriate to the platform. A 'thank you' to the person who made it and sharing your excitement rather than a sales pitch can go a long way in getting people more interested.
Don't be afraid to think outside the box either. Social media is so much more than just Facebook these days. GoodReads, Reddit, and Google+ all might be worth looking into as well as the usual suspects like Facebook and Twitter.
5) Add to a board on Pinterest
Do you have a Pinterest board for your book? About the character? The time period? While all the wonderful things you can do with Pinterest boards as an author is a subject for another post, the bottom line is that your trailer can be a great part of that page. Want to learn all the tricks for maximizing your videos on Pinterest? Check out this great tutorial by my friend Krizia.
6) Create a Facebook page app
Posting your video on Facebook is one thing - giving it a permanent home is on a completely different level. Facebook apps are a great way to do this. There are about as many ways to utilize apps as there are Facebook pages. Use it on a buy page like this client of ours did, use the trailer to entice people to like the page and hide some special goodies behind the 'like' gate, or use it as a lead capture video to have people sign up for your e-mail list. Whatever idea you choose, don't forget to let people know it's there, and consider directing people there with Facebook ads.
7) Send to your e-mail list
When was the last time you sent an e-mail to your list? (If you don't have a list, that is something that we need to talk about too, but let's stay focused right now.)
If you have to stop and think, it's probably been too long. Just like a Facebook app, there are many places where you can integrate this into the process. Add your trailer to your welcome message, confirmation message, or in the sequence of follow up e-mails to new subscribers. Or include it in an e-mail about a promotion or other news. People who liked you or your book enough to sign up will probably enjoy getting to see your masterpiece.
8) Upload to alternative video sharing sites
Just like Facebook has become synonymous with social media, YouTube is considered one and the same as video sharing. However, there are many more sites that get overlooked when we do that. Besides the fact that you can upload your video directly to social media sites like Facebook, there are a plethora of video sharing sites out there as well. Vimeo is probably the next most widely known option, but there are still many others. Here is the short list to get you started.
9) Include in your e-mail signature
What if every time someone saw your name they saw your trailer? Well they can through the power of an e-mail signature! At the end of your e-mail, you should always put your name, your phone number if it makes sense, and possibly links to your main social media sites. And of course, your book trailer!
But don't just put the link - make sure to add a short call to action that is exciting and fun.
10) Show at your events
If you have ever had a booth or table at an event, you know that a big challenge is getting people's attention. Or if you are speaking, finding a perfect intro that will capture attention. Your book trailer may be just the thing. Play it in the background from your laptop on repeat, add it to your Powerpoint presentation - have fun with it!
What would you add?
There are so many more than 10 ways to promote your book trailer, so let me know in the comments below what your best ideas are! I can't wait to hear them.