Today, I decided to take a little time and answer some questions from an author about how to get started. Quick questions, and quick answers, though some of these we may dive into at a later time in more depth!
Q: My niche is a small niche. Should I be trying to broaden my appeal?
A: It all depends on what you mean by small niche. And also what your long term business plan is. If it is only several hundred readers, but you know every single one of them will love what you write and buy every single book, and you can write a series, then it could still be sustainable. Also, think about revenue beyond just book sales. Are their classes, workshops, events, or other things that you could do to serve that same audience? Generally speaking, as long the niche is big enough, it is a good idea to stick with it. Most authors make the opposite mistake of trying to go too broad and ending up not speaking to anyone. People fall in love when you touch on the deepest parts of their thoughts and feelings, and as an author you simply can't do that effectively for everyone all the time at the same time.
Q: What are your thoughts on Kindle Select?
A: It can be a good tool, as long as you use it strategically. Some questions to ask yourself are 1) What are my long term goals? 2) What are my plans for promotion? 3) How will I track results? I have had authors who loved Kindle Select, and some who hated it. Make sure you read all the fine print and fully understand what you are getting into, then if it is a good fit - go for it!
Q: Should I be sending people to my website or Amazon?
A: Generally speaking, as long as you have an effective high converting website, then by all means send them there. If your website is not good at capturing leads and turning visitors into repeat visitors and buyers, then fix that first and send people to Amazon in the meantime.
Q: Should I independently publish, or work on getting an agent to traditionally publish?
A: This always comes down to the questions what are your goals and what is your purpose in publishing? Some people prefer to have more control over their work. Some feel they need some guidance. Neither is wrong. Know that either way you will be responsible for a lot of the work of promoting your work!! There is no magic button out of marketing your book if you are an author - even when you have a traditional contract.
What questions do you have? Ask them in the comments below and we can answer them in a future post!