Before Writing Your Book
Most people wait until their book is done to even think about social media. This is a huge mistake and means you will miss some of the best opportunities to promote your book. Here are some things that you should do as soon as you start writing a book:
While Writing Your Book
While writing your book is a great time to make connections with influencers who can help promote the book once it launches, as well building buzz and anticipation for the release. It is also the only opportunity you will have to involve your readers in the creation process and help them feel a sense of ownership of the book. Here are some of the things that you can do:
After Publishing Your Book
Now the real work of promotion begins. If you have laid a good foundation during and before writing your book, it will make this step easier. You still have to schedule time, be committed and consistent, and most of all fearless. It can be a scary thing to put this creation of yours out into the world. This is the true test. Give it all you've got so it has a fair shot!
This is of course only the tip of the iceberg. There are about as many ways to promote a book as their are to write one. The most important thing is that you understand that book promotion is an integral part of the creation process, and something you should do from day zero!
What about you? How have you used social media to connect with your audience? To help promote your book?